Hey Fam,
If you’ve been in the speaking world for a while, you know the truth: your next booking rarely comes from a cold pitch — it comes from a warm relationship.
These three habits are small, human and easy to weave into how you work. They keep you top of mind — so when the budget, the board or the big event rolls around again…you’re the first call.
Here’s how to keep that door open:
1️⃣ Check In After Their Event — Even If You Didn’t Land It
So you didn’t get booked this time. That doesn’t mean it’s over. Put a reminder on your calendar for 2–3 weeks after their event — the sweet spot when the dust settles but the experience is still fresh.
👉 Send a simple note:
“Hope [Event Name] was a huge success. I’ve loved seeing how your team [compliment them genuinely — maybe how they champion great speakers, or invest in growth]. If you’re already thinking ahead, I’d love to help you make the next one just as unforgettable.”
✅ Most speakers vanish after a “no.” The smart ones stay warm for “next time.”
2️⃣ Become a Connection-Maker
Once a month, introduce two people in your network who should know each other — no strings attached. Maybe it’s a past client and a speaker colleague whose message complements yours.
👉 No pitch. No ask. Just generosity and good instincts.
✅ These tiny introductions build trust and goodwill that always circle back — sometimes in the form of gigs you didn’t even see coming.
3️⃣ Build a Nurture Campaign That Keeps You Top of Mind
Think of a nurture campaign as any consistent way you show up and stay relevant to people who might book you — even if they haven’t yet.
It could be a weekly video series, quarterly value-packed industry updates, or that podcast you’ve been dreaming of launching. It’s about the rhythm of consistency: show up, add value, stay visible.
A good nurture campaign should:
- Position you as the expert they’ll remember
- Deliver value that speaks to their problems
- Build trust even before there’s a contract
- Keep the door open for future bookings
👉 Most speakers go quiet between inquiries. The smart ones stay in the room.
✅ If you’re done letting warm leads cool off, let’s build a nurture system that keeps you front of mind — and first in line for the next opportunity.
Your Turn
Pick one (or all) of these habits and put it in motion this month.
- Schedule a follow-up note.
- Connect two good people.
- Map out your nurture plan.
👉 Tiny actions compound. And they’re exactly what separates random bookings from repeat business, referrals and steady momentum.
✅ You’ve got this. And if you want help building a system that fits you, just hit reply or schedule a free discovery call — I’m here when you’re ready.
Keep nurturing those relationships!
Celebrating your success,
Coach Tay